A new type of market in which informed people have sampled from a large variety of choices and made their informed choice. The market offers only the winners.
Imagine shopping in a market in which the choice is: what was preferred by informed people or nothing. Not two dozen varieties of apple, but just one. Do you want this apple at this price or no apples at all? I love it, but others would probably hate it. Grocery stores could be quite small without all of the wasted space occupied by losers that the uninformed majority are keeping afloat.